Success Stories

Launch and marketing campaign for the FreshAtacama Seal of Excellence

Yentzen Consulting® defined and planned the marketing and communications strategy for the launch of the seal of excellence and certification, FreshAtacama. The first stage included a tailored campaign for the U.S. market, and later, based on its success, the company was asked to develop a second phase (2012/2013), which will continue the positioning of Atacama products in the U.S. market and expand the campaign to the Chinese market.



Blueberry International Organization (IBO) Management

Since June 2012, Yentzen Consulting ® manages all marketing activities for the International Blueberry Organization (IBO). Services include graphic design, communications and public relations, and contact with its members, among others.



Representation of the Produce Marketing Association (PMA) in Chile and Peru

Since 2006 Yentzen Consulting® represents the Produce Marketing Association (PMA) in Chile and Peru.
Part of this relationship includes finding new members, as well as organizing various events, such as the annual industry event “Fresh Connections”, an activity that brings together more than 350 industry members in Chile and 200 in Peru.



Launch of the websites Portalfruticola.com and Freshfruitportal.com

Portalfruticola.com & Freshfruitportal.com are websites dedicated to delivering free information on the Chilean and global fruit industry. In 2008, Yentzen Consulting launched Portalfruticola.com and in 2010 launched Freshfruitportal.com, which is geared towards readers in the Northern Hemisphere.

While the companies are part of the same holding (Yentzen Group) they have been formed and are managed independently, utilizing the services of Yentzen Consulting® for the launch, and constant global positioning.

Today, Portalfruticola.com is the most read Spanish website in in the fruit industry, in addition to holding the top spot in terms of visitors in the Chilean, Peruvian and Argentinean fruit business. Additionally, Freshfruitportal.com has been selected by the supermarket chains as a preferred source of trusted information.

Both websites provide a powerful communications platform for the industry, providing information to the entire supply chain -from growers and exporters to importers and retailers- to make timely and informed decisions.



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